JAGO

About Jago

Local transformation in Africa is already happening.

Across Africa, the expertise is there: producers process harvests, workshops make goods, and businesses package them.

Without regular orders, it is hard to grow. Yet businesses look for these products without always knowing where to find them.

With Jago, we want to make it easier to buy African products wholesale and open new markets for the businesses that make them.

Illustrative assortment of processed products, textiles and handcrafted objects
Illustrative image · fictional brands

Discover products. Identify suppliers. Connect.

The platform connecting African product brands with retailers and distributors. We are preparing product discovery and African supplier qualification to facilitate introductions to business buyers. The offering is not limited to food: it may include cosmetic ingredients such as shea butter.

After the introduction, buyer and supplier agree on terms and handle payment, importing, transport, storage and delivery directly. Jago does not manage these operations. Workshop services and resources are secondary support, separate from introductions.

How it works